Plain Language Wizardry and Cheryl Stephens deliver continuing education for communicators interested in using plain language and the latest techniques.

Magic supported by science!

An ally of the Plain Language Academies

"The strength of the program is that courses provide a curated set of resources that help anyone interested in the psychology of language, selected by someone who has a broad range of interests."


Hi, I’m Cheryl Stephens.

I manage the Plain Language Research Group on LinkedIn in order to collect and share research from many other fields. In recent years, I have applied research findings to how I produce plain language materials for my clients.

I believe the research of neuroscience, neurolinguistics, and cognitive psychology improves our ability to delver plain language. This resilts from understanding human processes for reading, thinking, and decision-making. Since 2019, I have been speaking internationally about writing for the reader brain.

I started in plain language in 1989. In 1993, I founded what is now the Plain Language Association International. In 2011, I launched International Plain Language Day which is celebrated worldwide. I also built up the LinkedIn PLAIN group which now has over 20,000 members.